Looking Before You Leap

Time is money. Therefore, it makes sense for business owners to outsource help with company needs such as payroll, human resources, marketing and more. However, some business owners will leap blindly into a new service in search of relief but not understanding the service itself. 

How Does the Widget Do What It Does? 

Ever see someone that has gotten upset after buying an item that did not function as they expected?  Then after finally taking time to read the product description they realize it was never meant to do that function in the first place? This is a common practice amongst all consumers alike.  

When approaching a service, while it’s important to look at what the end goal is, it’s good to have a general idea of how it does what it does. We’re not saying you need to be as knowledgeable as the people providing the service, but if a service does C, it’s good to know Step A and Step B that result in C. This way you understand how it works and why it gets the results that it does. 

Explain It to Me in Layman’s Terms

When talking to a service provider, ask them to break down how the service works. Get past the sales speak that focus on ROI and instead learn the steps in the service. Just as you explain to your customers how a product or treatment works, ask a service provider to explain it to you. 

Focus on building an understanding of: 

  •  How it works 
  •  What you’re looking for (ROI) and timeline to get there 
  •  When you’ll receive updates on progress 
  •  Costs and frequency of costs 
  •  Any policies that might be associated with the service.

It’s Up to You 

Just as you know the ins and outs of your company, you have a responsibility to know how the services and tools you invest in work. This way you know if you’re getting the most bang for your buck and not spending money unwisely. 

edited by Raymond Rose

Contact Us

(484) 902-8914

2500 E. High Street
Suite 810
Pottstown, PA 19464


Our Great Reviews

Real life business owners share how our GOOD Marketing Superheroes saved the day against their marketing Villains.

C-Tech Water Solutions


Good Marketing will be our go to for any marketing for our company. We are a small family business yet they treated us like a Fortune 500! They ensured our website was just what we wanted and then were amazing encouragers as we launched. Thank you so much to the entire team!!!

-Jami W

Sanatoga Water Conditioning


We have been using Good Group for all our marketing for almost 7 years. The biggest advantage to us is that the quality or our leads has improved year after year, and we are no longer burdened with the time and effort needed to deal with the various advertising solicitations that come in. I feel they have been a true partner in our growth. We do not have the time or knowledge to sift through and keep up with the ever changing landscape of internet marketing, reputation management and so on- we leave it to the experts at the Good Group!

-John T