Have you heard about YouTube Shorts? Extremely similar to TikTok and Instagram Reels, YouTube Shorts are short videos your followers can like, comment, and scroll through to view. After downloading the YouTube app, you’ll see a tab for “Shorts” at the bottom of your screen. Once you click, you immediately get directed to a page where you can easily scroll through the videos.

 YouTube Shorts are a great tool to get your message out quickly and effectively. Create a Short using the YouTube app or upload your existing TikTok video or Instagram Reel. Uploading an existing video to Shorts is a great way to open your content to a broader audience.

 Make sure to include a description and hashtags in your Short as well! Use #shorts so viewers can easily find your video when they’re exploring other Shorts on YouTube and in a general Google search. For example, Update fireplace #shorts or #shorts Plumbing Repairs.

Quick Tip: use the #shorts before the keyword because Google will serve a section just to Videos as the search results above paid ads for the user to view versus scrolling down through various organic listings – see screen shots below.

Lastly, have fun! Creating short videos for your business should be fun and exciting. Videos encourage relationships and reduce the apprehension when choosing a home service’s company. Allow viewers to learn about the culture of your business as well as the products and services you offer.