ShannonGood 
Small business owners need to incorporate Google My Business Posts to their social media schedule. People think that a social media posts only includes Facebook, Instagram, Twitter, etc. However, by posting to your Google My Business account, your message adds to your search engine optimization allowing more of your target audience to find your business …
How COVID-19 has affected advertising & marketing, and how you can grow your company during these unprecedented times. STATISTICS* • 69% of brands expect to decrease ad spend in 2020.• 74% of brands surveyed are posting less on their company social accounts at present.• 34% of respondents have shifted social time from Instagram to Twitter …
This blog post gives GOOD advice, less about marketing and more about being efficient and effective. However, you can apply this to your marketing efforts as well. Anyone who knows me knows I am a project manager. My staff has no doubt because I come into our team meetings with colored sharpie markers and colored …
In advertising, it’s all about timing especially in a society that is so reliant on social media to communicate. For example, you are on the job and a customer’s house has the exact problem you service. Take a picture (or video). Another example is to remember to take a before and after picture from the …
Have you made your New Year Resolutions for your business? Each year business owners have a refreshed outlook on the new year and excitement for new business growth. To reach those new goals you need a solid marketing plan. But there are so many options out there and how do you know which to choose …
Thank you to those that attended our class at the 2017 WQA Conference and Exposition! For those of you that were not able to make it, click below to learn how you can use Social Media to position your company as the water treatment experts. FYI – the advice in this presentation is customized to …
Everyone remembers the old saying when we were kids, “Sticks and stones may break my bones, but words will never hurt me.” But in business, words can hurt. This interactive class will address online reviews and teach participants how to respond to good and bad reviews, as well as show how to capture new prospects …
Water Quality Products Magazine, Nov 2014 When considering an integrated marketing program, or even looking for a powerful low-cost medium, e-mail marketing can be an effective and cost-efficient marketing vehicle. If you follow the five tips outlined below, you should expect more success in preventing your message from being blocked by spam filters, or worse, …
Water Quality Products Magazine, Oct 2013 According to the Merriam-Webster dictionary, a co-op, or cooperative, is an enterprise or organization owned by and operated for the benefit of those using its services. As a business owner using a co-op for advertising, it is not always easy to maximize your benefits. There often are regulations to …
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