In advertising, it's all about timing especially in a society that is so reliant on social media to communicate. For example, you are on the job and a customer's house has the exact problem you service. Take a picture (or video). Another example is to remember to take a before and after picture from the same perspective and post when the … [Read more...]
Your Marketing Checklist for the New Year
Have you made your New Year Resolutions for your business? Each year business owners have a refreshed outlook on the new year and excitement for new business growth. To reach those new goals you need a solid marketing plan. But there are so many options out there and how do you know which to choose without breaking the bank and which ones will be … [Read more...]
Positioning Your Company with Social Media as the Water Treatment Expert
Thank you to those that attended our class at the 2017 WQA Conference and Exposition! For those of you that were not able to make it, click below to learn how you can use Social Media to position your company as the water treatment experts. FYI – the advice in this presentation is customized to the water quality treatment industry BUT … [Read more...]
How To Thrive In A World Of Online Reviews
Everyone remembers the old saying when we were kids, “Sticks and stones may break my bones, but words will never hurt me.” But in business, words can hurt. This interactive class will address online reviews and teach participants how to respond to good and bad reviews, as well as show how to capture new prospects and grow business. Shannon Good of … [Read more...]
Getting Past the Gatekeeper; Best practices for e-mail marketing campaigns
Water Quality Products Magazine, Nov 2014 When considering an integrated marketing program, or even looking for a powerful low-cost medium, e-mail marketing can be an effective and cost-efficient marketing vehicle. If you follow the five tips outlined below, you should expect more success in preventing your message from being blocked by spam … [Read more...]
A Bang for Your Co-Op Buck
Water Quality Products Magazine, Oct 2013 According to the Merriam-Webster dictionary, a co-op, or cooperative, is an enterprise or organization owned by and operated for the benefit of those using its services. As a business owner using a co-op for advertising, it is not always easy to maximize your benefits. There often are regulations to … [Read more...]
Minding Your Marketing Abbreviations
Water Quality Products Magazine, June 2013 In today’s technology, there seems to be a designated abbreviation for everything. When it comes to marketing your company online, I recommend remembering two of them: SEO and SEM. SEO is search engine optimization and SEM is search engine marketing. SEM includes SEO, pay-per-click (PPC), link building, … [Read more...]
