When It Comes to Online Marketing, Everyone Should Test

With the tools we have and virtually every American accessing the internet in some form daily, the Read More about When It Comes to Online Marketing, Everyone Should Test

Testing Makes Perfect

In Marketing, we have this term called “A/B Testing.” Basically, it’s when you send one person a bit Read More about Testing Makes Perfect

King Data; Putting Data to Use in Direct Marketing Campaigns

Water Quality Products Magazine, July 2015 You may have heard the saying, “Garbage in, garbage out.” Read More about King Data; Putting Data to Use in Direct Marketing Campaigns