With the tools we have and virtually every American accessing the internet in some form daily, the opportunity to reach more people with more messages is better than it ever has been. However, it can be laced with some pitfalls as well. First, ask yourself what are you trying to accomplish? Sales, awareness, conversions and capturing information … [Read more...]
Testing Makes Perfect
In Marketing, we have this term called “A/B Testing.” Basically, it’s when you send one person a bit of language (let’s call that “A”) but send another person a variation (“B”) of that. Or similarly, you might change the creative approach overall, or expand a data source for one of the groups, etc. When all is said and done, you look at the results … [Read more...]
Your Marketing Checklist for the New Year
Have you made your New Year Resolutions for your business? Each year business owners have a refreshed outlook on the new year and excitement for new business growth. To reach those new goals you need a solid marketing plan. But there are so many options out there and how do you know which to choose without breaking the bank and which ones will be … [Read more...]
Your Brand On-Site, Online, and On the Road
When talking to clients about their brand, most think that branding refers to their logo, the font they use in their brochure, or a graphic on their service vans. However, branding isn’t just your logo. It’s everything about your business. Customer complaints give us strong insight into what your brand really is. If you go to Facebook and read … [Read more...]
The Show Must Go On
Water Quality Products Magazine - April 2017 Funnel trade show excitement into business advantages back home. It’s spring again and that means many of you will be attending trade shows and conferences. You may have even worked on new certifications and training programs to improve your expertise. Many of you have traveled to the WQA Convention … [Read more...]
Positioning Your Company with Social Media as the Water Treatment Expert
Thank you to those that attended our class at the 2017 WQA Conference and Exposition! For those of you that were not able to make it, click below to learn how you can use Social Media to position your company as the water treatment experts. FYI – the advice in this presentation is customized to the water quality treatment industry BUT … [Read more...]
How is Public Relations Different in the 21st Century?
Thank you to MaryKate Dougherty, our Millersville Univ. of PA student intern. This winter, she has been an asset to Good Marketing Group and delivered a fantastic presentation to the staff outlining 21st Century insights into PR. Public relations at its core has not changed... it's about the relationship between an organization and their audience … [Read more...]
To Buy or Not to Buy
Water Quality Products Magazine - Sep 2016 Offers & sales to new customers require more than a price What is the best sale price or special offer to attract a potential new customer? Is it a dollar discount? Is it a percentage off? Is it a free add-on? I am asked this question time and again, particularly when I meet … [Read more...]
Marketing Tech & Tools
Water Quality Products Magazine – Jun 2016 Optimizing online marketing tools for your business Cutting marketing expenses when business is slow is about as logical as taking the batteries out of your clock to gain an extra hour. Or, as Henry Ford famously said, “A man who stops advertising to save money is like a man who stops a clock to … [Read more...]
How To Thrive In A World Of Online Reviews
Everyone remembers the old saying when we were kids, “Sticks and stones may break my bones, but words will never hurt me.” But in business, words can hurt. This interactive class will address online reviews and teach participants how to respond to good and bad reviews, as well as show how to capture new prospects and grow business. Shannon Good of … [Read more...]
