Proactive vs. Reactive Water Quality Industry Marketing

Time to stop being a reactive service & become a proactive marketer No one can argue that 2020 was not a life-changing event for everyone that was predominantly reactive by the day. Some bad and yes, some of it good. We have been hearing about the “new normal” for some time. This new normal seems …

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Top Five Movies for Entrepreneurs

Here are my TOP 5 MOVIE PICKS that every entrepreneur or marketing manager should watch. For these purposes, this list is in my ‘Non-Sports Movie’ category. That’s a whole different list and an awesome one at that! However, all of these left me inspired in some way. Some are true stories, some are fiction, but all of them have a great marketing message.

5 Reasons You Should Be Selling Online Right Now

As we’re currently in the thick of the Coronavirus pandemic, if you’re not a “life-sustaining” business, you’re trying to figure out how to do business when people aren’t supposed to leave their house. One of the answers, of course, is an online store. If you have one already, this post might help you enhance your …

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Looking Before You Leap

Time is money. Therefore, it makes sense for business owners to outsource help with company needs such as payroll, human resources, marketing and more. However, some business owners will leap blindly into a new service in search of relief but not understanding the service itself.  How Does the Widget Do What It Does?  Ever see someone that has gotten upset after buying an …

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When It Comes to Online Marketing, Everyone Should Test

With the tools we have and virtually every American accessing the internet in some form daily, the opportunity to reach more people with more messages is better than it ever has been. However, it can be laced with some pitfalls as well. First, ask yourself what are you trying to accomplish? Sales, awareness, conversions and …

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Testing Makes Perfect

In Marketing, we have this term called “A/B Testing.” Basically, it’s when you send one person a bit of language (let’s call that “A”) but send another person a variation (“B”) of that. Or similarly, you might change the creative approach overall, or expand a data source for one of the groups, etc. When all …

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Your Brand On-Site, Online, and On the Road

When talking to clients about their brand, most think that branding refers to their logo, the font they use in their brochure, or a graphic on their service vans. However, branding isn’t just your logo. It’s everything about your business. Customer complaints give us strong insight into what your brand really is. If you go …

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The Show Must Go On

Water Quality Products Magazine  – April 2017 Funnel trade show excitement into business advantages back home. It’s spring again and that means many of you will be attending trade shows and conferences. You may have even worked on new certifications and training programs to improve your expertise. Many of you have traveled to the WQA …

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Positioning Your Company with Social Media as the Water Treatment Expert

Thank you to those that attended our class at the 2017 WQA Conference and Exposition! For those of you that were not able to make it, click below to learn how you can use Social Media to position your company as the water treatment experts. FYI – the advice in this presentation is customized to …

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I heard about Good Marketing through a third party. I had been with the prior marketing team for almost two years and it just wasn’t a great fit for what we needed. Brad and Shannon got right on the phone with us and transitioned everything with no issues. They had a great plan for us and since we have hired their team, our numbers for calls has skyrocketed and not just that but they are great leads. Because we believe in what they do so much, we just keep adding services to better our company! Good Marking Group is the best out there!

Josh M

Trinity Chimney

Good Marketing will be our go to for any marketing for our company. We are a small family business yet they treated us like a Fortune 500! They ensured our website was just what we wanted and then were amazing encouragers as we launched. Thank you so much to the entire team!!!

Jami W

C-Tech Water Solutions

We use reputation management daily. After each service we just fill in the customer’s info and they get an email to write a review. It’s so easy for me to prompt them, and easy for our customers to let us know how we’re doing! Plus, all of our reviews boost our position in web searches! We love everyone at Good Marketing Group. They’re all so willing to help whenever I have a question or suggestion.

Jessica S

Sanatoga Water Conditioning

Signing up for the Promos Plus program has been an excellent step for us in reaching new prospects. We ran a sale on a few low stock items and received several leads within one day on a single product. This is worth the investment. Thank you, Shannon and Brad!

Nathan C

Byler’s Stove Shoppe

I met Shannon and Brad through HPBA and pushed for the owner of our store to hire them to update our website and handle marketing. They and all of their staff have been great to work with. Their knowledge of the hearth industry and marketing strategy makes a great combination. Good Marketing Group definitely measures their success by your success. Looking forward to our future endeavors together.

– Sandra C

Marketing / Advertising in Wilmington