Time to stop being a reactive service & become a proactive marketer No one can argue that 2020 was not a life-changing event for everyone that was predominantly reactive by the day. Some bad and yes, some of it good. We have been hearing about the “new normal” for some time. This new normal seems …
Here are my TOP 5 MOVIE PICKS that every entrepreneur or marketing manager should watch. For these purposes, this list is in my ‘Non-Sports Movie’ category. That’s a whole different list and an awesome one at that! However, all of these left me inspired in some way. Some are true stories, some are fiction, but all of them have a great marketing message.
As we’re currently in the thick of the Coronavirus pandemic, if you’re not a “life-sustaining” business, you’re trying to figure out how to do business when people aren’t supposed to leave their house. One of the answers, of course, is an online store. If you have one already, this post might help you enhance your …
Time is money. Therefore, it makes sense for business owners to outsource help with company needs such as payroll, human resources, marketing and more. However, some business owners will leap blindly into a new service in search of relief but not understanding the service itself. How Does the Widget Do What It Does? Ever see someone that has gotten upset after buying an …
With the tools we have and virtually every American accessing the internet in some form daily, the opportunity to reach more people with more messages is better than it ever has been. However, it can be laced with some pitfalls as well. First, ask yourself what are you trying to accomplish? Sales, awareness, conversions and …
In Marketing, we have this term called “A/B Testing.” Basically, it’s when you send one person a bit of language (let’s call that “A”) but send another person a variation (“B”) of that. Or similarly, you might change the creative approach overall, or expand a data source for one of the groups, etc. When all …
Have you made your New Year Resolutions for your business? Each year business owners have a refreshed outlook on the new year and excitement for new business growth. To reach those new goals you need a solid marketing plan. But there are so many options out there and how do you know which to choose …
When talking to clients about their brand, most think that branding refers to their logo, the font they use in their brochure, or a graphic on their service vans. However, branding isn’t just your logo. It’s everything about your business. Customer complaints give us strong insight into what your brand really is. If you go …
Water Quality Products Magazine – April 2017 Funnel trade show excitement into business advantages back home. It’s spring again and that means many of you will be attending trade shows and conferences. You may have even worked on new certifications and training programs to improve your expertise. Many of you have traveled to the WQA …
Thank you to those that attended our class at the 2017 WQA Conference and Exposition! For those of you that were not able to make it, click below to learn how you can use Social Media to position your company as the water treatment experts. FYI – the advice in this presentation is customized to …
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