How COVID-19 has affected advertising & marketing, and how you can grow your company during these unprecedented times. STATISTICS* • 69% of brands expect to decrease ad spend in 2020.• 74% of brands surveyed are posting less on their company social accounts at present.• 34% of respondents have shifted social time from Instagram to Twitter …
In advertising, it’s all about timing especially in a society that is so reliant on social media to communicate. For example, you are on the job and a customer’s house has the exact problem you service. Take a picture (or video). Another example is to remember to take a before and after picture from the …
With the tools we have and virtually every American accessing the internet in some form daily, the opportunity to reach more people with more messages is better than it ever has been. However, it can be laced with some pitfalls as well. First, ask yourself what are you trying to accomplish? Sales, awareness, conversions and …
In Marketing, we have this term called “A/B Testing.” Basically, it’s when you send one person a bit of language (let’s call that “A”) but send another person a variation (“B”) of that. Or similarly, you might change the creative approach overall, or expand a data source for one of the groups, etc. When all …
When talking to clients about their brand, most think that branding refers to their logo, the font they use in their brochure, or a graphic on their service vans. However, branding isn’t just your logo. It’s everything about your business. Customer complaints give us strong insight into what your brand really is. If you go …
On August 6, 1991, the world changed forever. It was not the fall of communism, flat screen TV’s or even the word processing system printer by Brother (there was such a thing, I had one in college). Most businesses didn’t know it yet, but in the grand scheme of everything a business manager or owner …
Water Quality Products Magazine – Sep 2017 Tips for writing blogs for your website & brand While many online marketing opportunities are available to small business owners these days, nothing is more tried and true than the blog post. Good posts drive traffic to your website, keep people on your site longer, and connect with …
Thank you to those that attended our class at the 2017 WQA Conference and Exposition! For those of you that were not able to make it, click below to learn how you can use Social Media to position your company as the water treatment experts. FYI – the advice in this presentation is customized to …
Water Quality Products Magazine, Oct 2013 According to the Merriam-Webster dictionary, a co-op, or cooperative, is an enterprise or organization owned by and operated for the benefit of those using its services. As a business owner using a co-op for advertising, it is not always easy to maximize your benefits. There often are regulations to …
Water Quality Products Magazine, June 2013 In today’s technology, there seems to be a designated abbreviation for everything. When it comes to marketing your company online, I recommend remembering two of them: SEO and SEM. SEO is search engine optimization and SEM is search engine marketing. SEM includes SEO, pay-per-click (PPC), link building, directory registrations, …
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