Time to stop being a reactive service & become a proactive marketer No one can argue that 2020 was not a life-changing event for everyone that was predominantly reactive by the day. Some bad and yes, some of it good. We have been hearing about the “new normal” for some time. This new normal seems …
On August 6, 1991, the world changed forever. It was not the fall of communism, flat screen TV’s or even the word processing system printer by Brother (there was such a thing, I had one in college). Most businesses didn’t know it yet, but in the grand scheme of everything a business manager or owner …
Water Quality Products Magazine – Sep 2017 Tips for writing blogs for your website & brand While many online marketing opportunities are available to small business owners these days, nothing is more tried and true than the blog post. Good posts drive traffic to your website, keep people on your site longer, and connect with …
Water Quality Products Magazine – April 2017 Funnel trade show excitement into business advantages back home. It’s spring again and that means many of you will be attending trade shows and conferences. You may have even worked on new certifications and training programs to improve your expertise. Many of you have traveled to the WQA …
Water Quality Products Magazine – Sep 2016 Offers & sales to new customers require more than a price What is the best sale price or special offer to attract a potential new customer? Is it a dollar discount? Is it a percentage off? Is it a free add-on? I am asked this question time and …
Water Quality Products Magazine – Jun 2016 Optimizing online marketing tools for your business Cutting marketing expenses when business is slow is about as logical as taking the batteries out of your clock to gain an extra hour. Or, as Henry Ford famously said, “A man who stops advertising to save money is like a …
Water Quality Products Magazine – Feb 2016 Marketing to stubborn buyers requires a dedicated approach… “My water is perfect; I have a well.” “I live near one of the freshest reservoirs in the state—why would I pay to install a water softener or filter?” “I’ve read that I need those minerals in my water to …
Water Quality Products Magazine, July 2015 You may have heard the saying, “Garbage in, garbage out.” But have you ever taken the time to think about what it truly means? How about this one: “You’ll get out of it what you put into it.” Or this: “The chain is only as strong as the weakest …
Water Quality Products Magazine – Feb 2015 The importance of including a marketing plan in your budget Imagine for a moment that you have decided to open your business all over again. For argument’s sake, let’s say you have moved into a brick-and-mortar office building. On day one, your first order of business is to …
Water Quality Products Magazine, Nov 2014 When considering an integrated marketing program, or even looking for a powerful low-cost medium, e-mail marketing can be an effective and cost-efficient marketing vehicle. If you follow the five tips outlined below, you should expect more success in preventing your message from being blocked by spam filters, or worse, …
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