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HPBExpo Class – Marketing with a Purpose: A Who Dunnit?!
March 11 @ 3:30 pm - 4:30 pm EDT
Did you ever see the movie “Clue”? Beginning at the end, we will reverse engineer your marketing communications from sale to first contact. Focusing on the homeowner, sales staff and service department, we will develop a marketing campaign with attendees. During this session we will:
• Include resources from manufacturers, HPBA and proven advertising strategies.
• Discuss the multiple scenarios that could influence the end sale.
• You will leave with a better understanding of where your sales ultimately originate to help you market your business with a purpose.
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