How To Thrive In A World Of Online Reviews

Everyone remembers the old saying when we were kids, “Sticks and stones may break my bones, but words will never hurt me.” But in business, words can hurt.

This interactive class will address online reviews and teach participants how to respond to good and bad reviews, as well as show how to capture new prospects and grow business. Shannon Good of the Good Marketing Group will provide insight, case studies and instruction on the following:

Top 5 ways to respond to both positive and negative reviews and what NOT to do:

  • How to spot and prevent “astroturfing” and other unacceptable techniques for online review responses
  • To pay or not to pay for an online review management service
  • Tips on how to get happy customers to review your business online
  • How to get visibility on word of mouth platforms such as Yelp, Angie’s list, Glass Door and maintain a positive image
  • How to use online reviews in your online and offline marketing efforts

View the Presentation:

How to Thrive in a World of On-line Reviews

About Shannon Good

Shannon Good is a Partner and President of Good Marketing Group. She is a specialist in Integrated Marketing Communications, Account Management, and On-line Marketing.

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