What are Google Ads and Why Does My Business Need Them?
Also known as Search Engine Marketing, Google Ads are online advertising that are displayed when a searcher (ideally your prospective customer) types keywords, phrases or even has an online audience or behavior type that is related to or matches your text or display advertisement.
Google Ads are helpful to:
Why invest in SEM services?
Good Marketing Group will evaluate the online competition for your product or service as well as your website’s organic foundation and then create a Google Ads account for monthly advertising on the Google Sponsored Links section of the search engine.
Learn More About Google Ads!
What about remarketing ads?
Remarketing Ads, AKA “stalking ads”, follow online users who have already clicked on your ads or have visited your website. They work by dropping a ‘cookie’ on their browser and appearing when the users visit other, non-related sites (including social media sites).
This allows the advertiser to stay in the forefront of the customer’s mind by by being seen so when they are ready, the user or prospect thinks of the advertisers product or service first, over the competitor!
How much should I invest in Google Ads?
We are experts in helping our clients find the best bid rates to be marketable. Depending on a variety of algorithms (which changes regularly), the amount you pay for a given click gives you the opportunity to competitive advantage by positioning your website above the competition. PPC campaigns can run at the same time as Re-targeting campaigns and are easily tracked for effectiveness.
What about gated reviews?
Some marketing services “GATE” reviews and offer auto post directly to Google
Why are gated reviews a bad practice?
Gated reviews will cause Google to red flag your business. Let our Reputation Management Program request and post reviews
