What is Search Engine Marketing?
Search Engine Advertising or PPC, is online advertising that you pay when a visitor clicks on your link / display ad for the keywords you choose.
Re-targeting Program (AKA ‘stalking ads’):
Follow online users who have already visited your website when the users visit other, non-related sites (including social media sites). This allows the advertiser to stay in the forefront of the customer’s mind so when they are ready the user or prospect thinks of the advertisers product or service first, over the competitor!
Depending on a variety of algorithms (which changes regularly), the amount you pay for a given click gives you the opportunity to competitive advantage by positioning your website above the competition. PPC campaigns can run at the same time as Re-targeting campaigns and are easily tracked for effectiveness.
Good Marketing Group will evaluate the online competition for your product or service as well as your website’s organic foundation and then create a Google AdWords account for monthly advertising on the Google Sponsored Links section of the search engine. The program includes:
Spam Filter Tests
Thorough analysis of your website, establish specific goals and make website recommendations for trackable click conversions via landing pages or call tracking
Create a keyword list to maximize exposure for your products or services and develop PPC sponsored link ads for individual keyword themes
Analyze your competitor’s websites and keywords
Create a Google AdWords account for your company
(if you don’t have one already)
Calculation of the best price bid for all keywords with the goal of maximizing ROI
(Return on Investment)
Plan of Action
Website updates for improved and trackable click conversions, including Call Tracking that embeds a phone tracking code in your website to identify the number of calls per click
Geographic Targeting by zip codes, cities, counties, states or a particular mile radius around your business
Ongoing innovations keeps your campaign on the cutting edge with Google AdWords ever changing and improving new features
Retargeting displays shows your ads to users who have previously visited your website as they browse the internet for unrelated topics
Customized reporting for Co-Op by manufacturer for reimbursement
Search Engine Marketing Pricing:
Online marketing is one of the most cost effective and trackable advertising effort available for service and trade industries. Good Marketing Group is upfront about billing with two monthly charges easily monitored by your accounting department. Most companies will charge you one fee for click charges and account management. This is deceiving since bid rates for clicks change constantly and the difference may be going back to the company managing your account.
We make sure your click budget is charged directly from Google and only for the budget you identify. Your account management charge is based on the click budget and charged directly from Good Marketing Group.
Click below to view pricing by click budget and to buy online…