Bradley A. Good
Partner, Vice President
Web and Product Strategy & Development, Direct Marketing, Lists & Data –
Brad works closely with clients and affinity partners to develop and improve on-line marketing tools, he oversees agency marketing strategies & sales, and manages data and direct marketing.
Brad is a graduate of the University of Florida, College of Journalism and Communications, where he earned a Bachelor of Science Degree in Advertising. He has an extensive background in marketing and direct marketing working for internationally recognized companies such as Tribune Media, (parent company of the Chicago Tribune, Los Angeles Times and WGN), Hearst Communications, First Union National Bank (now Wells Fargo) and Advanta Corp.
Before taking on day-to-day operations at the Good Marketing Group, Brad served as General Manager of the northeast branch of Tribune Direct, a national direct marketing company, overseeing sales, marketing and operations. While at Hearst Magazines, Brad worked on customer subscription and acquisitions for Good Housekeeping Magazine, Popular Mechanics, Town & Country Magazine and Esquire. At First Union National Bank, he was responsible for managing direct marketing fulfillment operations for the Capital Management Group and Evergreen Funds. Brad also served as Direct Marketing Manager / Manager of New Business Acquisitions with Advanta Corp, a business finance company and national bank.