Shannon M. Good, Partner
I always start with the who, what, when and why. WHO is your target audience! We are our client’s target audience, and we know WHAT it’s like to be a small business owner. That is WHY our clients choose us to manage their marketing WHEN they are running the rest of their business!”
Shannon founded The Good Marketing Group in 2003, then called Good Graphics, which has given her the opportunity to develop customized marketing strategies for all sizes and types of businesses. Specializing in campaign management, graphic design, media planning, on-line marketing, social media and SEO/SEM, Shannon looks at the unique goals of her clients and creatively ‘integrates’ various media to accomplish those goals, on any marketing budget!
Shannon believes having a successful marketing effort must include the target audience’s perspective of the business owner’s product or service. Therefore, Shannon and Brad get involved in their customer’s industries so they can fully understand the relevant benefits and value to the target audience to allow for effective communications and messaging. As a previous member of the Board of Directors for the Mid-Atlantic Hearth Patio Barbecue Association (MAHPBA), Shannon learned the various terminology and the sales/operation process while always keeping the customer experience top of mind. In addition, Good Marketing Group is also an approved affinity partner of HPBA as well as regional Water Quality associations. This involvement includes teaching marketing tips at the national and regional conventions and providing discounted marketing services for members.
Shannon is a graduate of the University of South Florida in Tampa, FL., where she earned a Bachelor of Arts in Advertising and a minor in Graphic Design. Her professional background includes client services and account management for major international advertising agencies, J. Walter Thompson and TMP Worldwide. Her experience in the large agency world focused on campaign and marketing management for large companies which she blends with her current experience helping small businesses grow with effective and targeted marketing strategies.
Shannon’s Superhero Alias: Wonder Woman
SUPER SKILLS: Coordinating work, life and anything in between to keep everything and everyone on track for success. She will use her lasso to get the truth as to why her client’s marketing efforts are not working, then save the day with her team of superheroes and their super marketing powers.