Why we do your marketing and let you manage the rest of your business!
“I like to get into the weeds, when it comes to marketing details!” – Shannon
Shannon M. Good
Agency Partner, Wonder Woman
Shannon takes pride in her years of advertising experience and willingness to continue to stay current and forward-thinking in the ever changing marketing and advertising world.
Shannon founded The Good Marketing Group in 2003, then called Good Graphics, which has given her the opportunity to develop customized marketing strategies for all sizes and types of businesses. Specializing in campaign management, graphic design, media planning, on-line marketing, social media and SEO/SEM, Shannon looks at the unique goals of her clients and creatively ‘integrates’ various media to accomplish those goals, on any marketing budget!
Shannon believes having a successful marketing effort must include the target audience’s perspective of the business owner’s product or service. Therefore, Shannon and Brad get involved in their customer’s industries so they can fully understand the relevant benefits and value to the target audience to allow for effective communications and messaging. As a member of the Board of Directors for the Mid-Atlantic Hearth Patio Barbecue Association (MAHPBA), Shannon learns the various terminology, the sales and operation process and the customer experience. In addition, Good Marketing Group is also an approved affinity partner of HPBA as well as regional Water Quality associations. This involvement includes teaching marketing tips at the national and regional conventions and providing discounted marketing services for members.
Shannon is a graduate of the University of South Florida in Tampa, FL., where she earned a Bachelor of Arts in Advertising and a minor in Graphic Design. Her professional background includes client services and account management for major international advertising agencies, J. Walter Thompson and TMP Worldwide. Her experience in the large agency world focused on campaign and marketing management for companies such as Monster.com and First Union National Bank (now Wells Fargo).
Shannon’s Marketing Superhero Alias: Wonder Woman
SUPER SKILLS: Coordinating work, life and anything in between to keep everything and everyone on track for success.