Shannon Good

Shannon M. Good, Partner

Contact Shannon

I always start with the who, what, when and why. WHO is your target audience! We are our client’s target audience, and we know WHAT it’s like to be a small business owner. That is WHY our clients choose us to manage their marketing WHEN they are running the rest of their business!”


About Shannon

Shannon founded The Good Marketing Group in 2003, then called Good Graphics, which has given her the opportunity to develop customized marketing strategies for all sizes and types of businesses. Specializing in campaign management, graphic design, media planning, on-line marketing, social media and SEO/SEM, Shannon looks at the unique goals of her clients and creatively ‘integrates’ various media to accomplish those goals, on any marketing budget!

Shannon believes having a successful marketing effort must include the target audience’s perspective of the business owner’s product or service. Therefore, Shannon and Brad get involved in their customer’s industries so they can fully understand the relevant benefits and value to the target audience to allow for effective communications and messaging. As a previous member of the Board of Directors for the Mid-Atlantic Hearth Patio Barbecue Association (MAHPBA), Shannon learned the various terminology and the sales/operation process while always keeping the customer experience top of mind. In addition, Good Marketing Group is also an approved affinity partner of HPBA as well as regional Water Quality associations. This involvement includes teaching marketing tips at the national and regional conventions and providing discounted marketing services for members.

Shannon is a graduate of the University of South Florida in Tampa, FL., where she earned a Bachelor of Arts in Advertising and a minor in Graphic Design. Her professional background includes client services and account management for major international advertising agencies, J. Walter Thompson and TMP Worldwide. Her experience in the large agency world focused on campaign and marketing management for large companies which she blends with her current experience helping small businesses grow with effective and targeted marketing strategies.

Shannon’s Superhero Alias: Wonder Woman

SUPER SKILLS: Coordinating work, life and anything in between to keep everything and everyone on track for success. She will use her lasso to get the truth as to why her client’s marketing efforts are not working, then save the day with her team of superheroes and their super marketing powers.

I heard about Good Marketing through a third party. I had been with the prior marketing team for almost two years and it just wasn’t a great fit for what we needed. Brad and Shannon got right on the phone with us and transitioned everything with no issues. They had a great plan for us and since we have hired their team, our numbers for calls has skyrocketed and not just that but they are great leads. Because we believe in what they do so much, we just keep adding services to better our company! Good Marking Group is the best out there!

Josh M

Trinity Chimney

Good Marketing will be our go to for any marketing for our company. We are a small family business yet they treated us like a Fortune 500! They ensured our website was just what we wanted and then were amazing encouragers as we launched. Thank you so much to the entire team!!!

Jami W

C-Tech Water Solutions

We use reputation management daily. After each service we just fill in the customer’s info and they get an email to write a review. It’s so easy for me to prompt them, and easy for our customers to let us know how we’re doing! Plus, all of our reviews boost our position in web searches! We love everyone at Good Marketing Group. They’re all so willing to help whenever I have a question or suggestion.

Jessica S

Sanatoga Water Conditioning

Signing up for the Promos Plus program has been an excellent step for us in reaching new prospects. We ran a sale on a few low stock items and received several leads within one day on a single product. This is worth the investment. Thank you, Shannon and Brad!

Nathan C

Byler’s Stove Shoppe

I met Shannon and Brad through HPBA and pushed for the owner of our store to hire them to update our website and handle marketing. They and all of their staff have been great to work with. Their knowledge of the hearth industry and marketing strategy makes a great combination. Good Marketing Group definitely measures their success by your success. Looking forward to our future endeavors together.

– Sandra C

Marketing / Advertising in Wilmington