Fill Your Sales Pipeline from Our GOOD Marketing Services!
Elevate Your Business
Our experienced team will save you from your marketing villains like: Glitch Goblin, The Disruptor, Social Troll and Disappearing Developer.
What are Google Ads and Why Does My Business Need It?
Also known as Search Engine Marketing, Google Ads are online advertising that are displayed when a searcher (ideally your prospective customer) types keywords, phrases or even has an online audience or behavior type that is related to or matches your text or display ad.
- Get more phone calls.
- Standout in a competitive marketplace.
- Reach customers based on location, behavior or device.
- Drive more visits to your website.
- Get more customers to visit your location.
- Show up in front of your target audience when they search for what you offer.
Don’t let hot leads go cold!
Lead Chaser helps your sales team stay in communication with your HOT leads using automated, behavior-based eblasts and text messaging.
A proven schedule of nudges based on engagement will convert more of your leads to sales. When the prospect receives the automated nudge emails, their response directs them to fill out a form based on their interest in the project proposal/quote. Even if the prospect doesn’t open or click the email nudge, a follow up communication is scheduled until they engage over 12 months.
Lead Chaser includes:
- Branded customized & personalized emails.
- Custom forms for customers to fill out based on interest in quote.
- Keep track of your sales team’s conversions as well as your products or services.
Customer loyalty is built on experience & trust.
Customers continue to buy from companies they trust!
Just like a Boomerang, when a customer has a good experience, they tend to come back and buy more. Use this relationship to cross-market, upgrade and communicate with your customer via email and text messaging about related products and services that may be of interest.
- Tag customers based on interests and recent engagementsl.
- Cross market related products and service based on tags.
- Automated, behavior-based emails and text messaging.
Keeping Customers On A Service Schedule.
Reminding your customers of their upcoming service appointments can be time consuming and opens the door to human error. Email marketing can be used to schedule communications by “anniversary date” so your customers are being reminded while freeing up more time for your office manager to do other work.
Service Reminders can also be used to email or text customers prior to their scheduled appointments.
These reminders can help reduce no-shows.
What is included in our automated service reminder program:
- Customized appointment request form.
- Annual and scheduled email/text reminders.
- List management and grouping.
Do you want control of your online reputation?
Review management is the effort to influence what and how people think of a brand or person when viewed online. BUT, it has to be authentic! Good Marketing Group knows that your company’s reputation is everything to the success of your business. That’s why having some kind of control over your online reputation is desired by every business owner.
Keeping up with managing the review request process is time intensive. Good Marketing Group can help reduce the amount of work needed to request the reviews and spread your GOOD reputation with those who are seeking it.
The Refer stage of The Homeowner Experience features the following services:
- Automated requests to your customers to leave you a review.
- Notifications to you/your staff when a review is submitted.
- A chance to take a look at the review before sharing if it’s less than 5 stars.
- Nudges to remind customers to share their review on social media, too.
Your next customer is next door to your best customer.
The neighbors of your customers, generally have the same demographic and sociographic traits.
TRANSLATION: Neighborhoods often have the same issues due to age of the home, environment, geography, etc. That means it’s pretty likely that if one neighbor likes you and can afford your services, chances are, so will the others. A Radius Mailing to the neighbors of your most recent customers is a ‘no-brainer!’
Why is the Radius Mail Program so effective?
- Target communications to qualified audience.
- Brand frequency with your company vehicle and signage.
- Word-of-mouth advertising is the best kind of advertising.
Increase Customer Engagement?
Offer new prospects a more engaging alternative to a form when requesting more information. Welcome Mat is a simple and fun pop-up and/or page to get qualifying information from new prospects when they visit your home page or any place within your website. Customized to your business – product or service interests – Welcome Mat will help your sales team qualify the lead and get a little insight on the prospect before that first call.
Update Your Portfolio Automatically.
One of the biggest challenges for home service companies is getting before and after photos from their Technicians and Homeowners on their website’s portfolio easily. Gallery Pro is a form that your Technician can fill out with the relevant project category and important fields for information details on the project as well as an upload button to share one or multiple photos from their phone! For the Homeowner, your Testimonial page includes a form to be filled out by the customer with same project categories and an opportunity to share their photos from their finished project. When submitted, your portfolio is updated automatically! This is great for SEO and prospective customers too.
Easy and Profitable Way To Sell Inventory.
If you have a warehouse full of old models or a showroom with displays that need to be replaced, adding a Silent Auction to your website is a creative way to sell off your inventory. Establish a starting bid and define the timeline then promote on social media, email your current customers or advertise in other media to draw traffic to your Silent Auction. You will be notified as bids are entered and the participants can watch as the bids increase. At the end of the Auction, the last bidder wins and YOU win with a sale that may have been higher than you planned to sell.
Our Other Services
Good Marketing Group offers a personal and reasonable service to each business owner, large or small.
Our web team can update your current site or create a new one. All of our websites are secure, mobile responsive, SEO friendly, & customized to your company.
Our Social Media Gurus will create industry & company specific posts for your social media platforms to help you grow your word-of-mouth advertising via followers.
Today’s marketing includes a variety of media, devices, and strategies. Let GMG keep your company relevant, while managing your advertising efforts.