Just like an old friend, renewing relationships with customers who haven’t communicated or bought from you recently can be refreshing. The Customer Update Program is also good for company’s who have recently merged or purchased another company’s customer list.
The Customer Update Program uses your customer list – no matter how old – and renews these old business relationships with a three-step soft touch online and offline marketing program.
STEP 1: Using your identified internal ‘house’ customer list, your Good Marketing Group account manager will clean it, customize a letter personalized to your company, print and mail it for you.
STEP 2: We will also create a custom online form for your customers to visit via a unique response mechanism in the letter. The customer then fills out the online form and the valuable information obtained from the completed form will track the responses and help you update your ‘house’ customer contact information and lists including email addresses you may not have included in your house list before. Now you have emails to stay in contact with special offers versus paying postage and mailing costs for communications like service reminders and sales.
STEP 3: We will help you keep track of the responses from the first mailing and form, then manage a second mailing that will be sent to non-responders 6-8 weeks later.*
* Additional charges apply for production, mailing and postage based on quantity.
Customer Update Program includes:
- 2 Mailings: Letter and follow-up Postcard
- List Management
- Online Response Form
- Custom Graphic Design
