Social Media Presence- Do you need it?
The short answer is yes. If you are a small business owner, we understand that social media is not your top priority. It’s time consuming to create engaging content, make sure you’re posting at the best times, and looking back at analytics to see if what you’re doing is even working.
However, 80% of consumers are more inclined to purchase from your business if they find a credible, authentic Facebook page. Additionally, 60% of consumers will visit a business’s Facebook page before checking their website or location. The point is, maintaining a strong social media presence is crucial to your small business.
Facebook likes to change its algorithm frequently.
The good news is Facebook has been changing its algorithm to benefit small businesses. How are they doing this? Well, Facebook has been limiting ads for larger businesses, which is freeing up ad inventory for small businesses. Creating ads is another important factor of social media. Organic reach has been declining since 2014. Being that more users are joining the platform (Facebook), the Newsfeed is designed to show the user content that Facebook feels is the most relevant. Majority of the time, this is your family and friends’ posts.
So, how do I increase my engagement? What does “engagement” mean to me?
This is where Facebook ads come into play. Creating ads for your business is not only simple, but you can advertise directly to a specific audience that you create. You can control how many users will see your ad depending on how much money you are willing to spend.
However, paying for ads is not the only way to see engagement on your social media. Encourage your friends and family to like, comment, and share your posts. Engagement is important because it is how Facebook ranks the importance of your post. The more engagement you get, the more users will see your content.
The Do’s and Don’ts of Facebook for Small Businesses
Being that Facebook’s algorithm is always changing, let’s talk about what you can do to benefit your business NOW.
- Create content users can engage with- however do NOT encourage users to engage;
- Post consistently;
- Make use of Facebook ads;
- Respond to messages within 24 hours;
- Post videos 3 minutes or longer;
- Make sure your business has a Facebook AND Instagram account to remain a “credible” business.
- Purchasing followers;
- Encouraging users to engage with your content (ex: “Like this post if…”);
- Overly promotional posts;
- “Boosting” a post rather than creating an ad.