81% of Buyers Check Out Your Website First. And 51% Do It on a Mobile Device.
At Good Marketing Group, we believe creating a website is more than an online brochure – it is an interactive marketing tool, working in the background to increase the awareness, sales and an on-line presence for your company. We make it easy for your website to be updated, found by search engines and are always mobile optimized. All of our site are developed responsively, adjusting to whatever device – mobile or desktop – is viewing your website.
View a few of our websites:
We refer to our content management system, or CMS, as a modular format because we build our websites like a building – block by block – on a strong foundation. Then, you can add to your website as your business grows. You may not always be ready or have the budget to add elements to your web site right away but you may need a basic site that looks good and functions ASAP. For example, you may need a calendar of events or a shopping cart in the future. We can start the basic site now and add the other blocks later.
One of your first decisions to consider when starting a new web site is how to manage your site’s content. There are a few ways to go about it: static HTML and Content Management Systems (CMS) are the usual starting point. Static HTML is coded in software such as Dreamweaver or any HTML editor which usually requires a web developer to update for you – on their time and hourly rate.
A Content Management System allows YOU easy access to update your web site’s content yourself – on your time. However, if you don’t have time to update your site, Good Marketing Group can do it for you, or support you when you can’t. But CMS allows you to choose!
Another advantage of a CMS platform is its ability to be optimized or read by ‘web spiders’, making it easier for search engines to find your site. That makes a powerful combination of SEO (Search Engine Optimization) and SEM (Search Engine Marketing)- a necessity for optimal organic search ranking. In order for your site to be found by search engines, you want to make sure each page is unique to the others with content, keywords and meta information.
Good Marketing Group web developers and account managers will optimize your web pages by generating custom META tags customized to each page before the site goes live. Many web sites are created with the same or no META titles or descriptions. Our sites make it easy to manage page-by-page.