Not sure where to start?

Starting your social media journey can be daunting. How many times a week should you be posting for your business? What type of content should you be posting? How do you know if your efforts are paying off?

We recommend posting a minimum of two times per week. You want your content to stay up to date with your business. It is easy to forget about posting but stick to a schedule and stay consistent. 

You want your customers to get to know you through your social media efforts. Your social media content should be half reliable and half relatable. Consumers want to know that you are the expert in your field. Reliable content can take the form of before and after photos or educational posts. Your customers also want to be able to relate to you. Post content that lets your businesses personality shine. This will allow a potential customer feel more comfortable inviting you into their home. 

How do you know if your social media efforts are paying off? The main goal of social media is to drive traffic to your website! When posting, always include a link to a specific page on your website. Social media content is searchable content. Just because you are not seeing thousands of followers or likes on your posts does not mean your efforts are being wasted. 

We hope these tips help your business! If you need help with any social media efforts feel free to give us a call. Tune in next week for another Tuesday tip from your marketing heroes at Good Marketing Group!