What goes into the design process for a logo?

If you are looking to create or redesign your current logo there are a few things to consider in the design process. You will need to take into consideration logo variations and color.

You will have a primary logo but variations are important for different uses. A wide logo will look great on signs but can cause trouble when creating a social media profile image. Having different-shaped logos for different applications is a must, but don’t get carried away. Your design variations should still all look similar. Don’t stop at the shape, you also will need to think about color.

A dark-colored logo will look great on paper, but if you have black work shirts, you will need a lighter option. You will also need to have one variation that is specifically designed to always be in black and white. This is because when it’s printed on paper for documents, it needs to be legible in greyscale.

Follow the tips above to guarantee a logo that is compliant with all of your business’s needs.