Tips To Create A Logo Or Redesign Your Current Logo.

Tips To Create A Logo Or Redesign Your Current Logo.

What goes into the design process for a logo?

If you are looking to create or redesign your current logo there are a few things to consider in the design process. You will need to take into consideration logo variations and color.

You will have a primary logo but variations are important for different uses. A wide logo will look great on signs but can cause trouble when creating a social media profile image. Having different-shaped logos for different applications is a must, but don’t get carried away. Your design variations should still all look similar. Don’t stop at the shape, you also will need to think about color.

A dark-colored logo will look great on paper, but if you have black work shirts, you will need a lighter option. You will also need to have one variation that is specifically designed to always be in black and white. This is because when it’s printed on paper for documents, it needs to be legible in greyscale.

Follow the tips above to guarantee a logo that is compliant with all of your business’s needs.

Contact Us

(484) 902-8914

2500 E. High Street
Suite 810
Pottstown, PA 19464


Our Great Reviews

Real life business owners share how our GOOD Marketing Superheroes saved the day against their marketing Villains.

C-Tech Water Solutions


Good Marketing will be our go to for any marketing for our company. We are a small family business yet they treated us like a Fortune 500! They ensured our website was just what we wanted and then were amazing encouragers as we launched. Thank you so much to the entire team!!!

-Jami W

Sanatoga Water Conditioning


We have been using Good Group for all our marketing for almost 7 years. The biggest advantage to us is that the quality or our leads has improved year after year, and we are no longer burdened with the time and effort needed to deal with the various advertising solicitations that come in. I feel they have been a true partner in our growth. We do not have the time or knowledge to sift through and keep up with the ever changing landscape of internet marketing, reputation management and so on- we leave it to the experts at the Good Group!

-John T