Change your thinking and strategize your marketing efforts.

There’s a lot of fear about buying habits and customer discernment before they decide to make a purchase. The truth is, we’ve all been a little spoiled after the pandemic. For a while, it was click and go – buying decision made. But inflation is up, and consumer confidence is down.

The first thing to do is spin it positively. This looks more like a return to normal not a ‘downturn’. And, while a ‘downturn’ is technically correct, it implies that everything we know is out the window. Our memories are short. Those of you who market smartly will have no problem. Those of you who panic and reel in dollars will be in trouble. Don’t stop marketing, just think about your strategy in a targeted way.

If you need help or know someone who needs help with strategic marketing please reach out to us! We would love to help you.

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