by Good Marketing Group | Mar 18, 2019 | Marketing Advice, Uncategorized
You’re on Google searching for something and suddenly a list of events pops up above the search terms. If you are like me, you probably wondered how did those listings get there. If you didn’t, no biggie because I’m going to tell you anyways. Those...
by Brad Good | Feb 26, 2019 | Marketing Advice, Uncategorized
For this ‘Tuesday Tip’, I incorporated a little help from my late father, Gilbert Kipp Good II. He wrote an article for our newsletter back in 2005 on the timeless subject of customer perception. I’ve taken some of his advice and added some...
by Good Marketing Group | Feb 19, 2019 | Marketing Advice, Uncategorized
At the Good Marketing Group, it’s no surprise that we’re a little obsessed with words Whether it’s language for a website, copy that we’re writing for a blog post, or even our conversations around the office (some of us, me included, are a...
by Good Marketing Group | Jan 29, 2019 | Marketing Advice, Uncategorized
In Marketing, we have this term called “A/B Testing.” Basically, it’s when you send one person a bit of language (let’s call that “A”) but send another person a variation (“B”) of that. Or similarly, you might change the creative approach overall, or expand a data...
by Shannon Good | Jan 15, 2019 | Marketing Advice, Uncategorized
Have you made your New Year Resolutions for your business? Each year business owners have a refreshed outlook on the new year and excitement for new business growth. To reach those new goals you need a solid marketing plan. But there are so many options out there and...
by Good Marketing Group | Jun 11, 2018 | Marketing Advice, Uncategorized
When talking to clients about their brand, most think that branding refers to their logo, the font they use in their brochure, or a graphic on their service vans. However, branding isn’t just your logo. It’s everything about your business. Customer complaints give us...
