Awareness, Image, Attitude – in that order.

For this ‘Tuesday Tip’, I incorporated a little help from my late father, Gilbert Kipp Good II. He wrote an article for our newsletter back in 2005 on the timeless subject of customer perception. I’ve taken some of his advice and added some contemporary updates, but the focus remains the same. But first, a little …

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Testing Makes Perfect

In Marketing, we have this term called “A/B Testing.” Basically, it’s when you send one person a bit of language (let’s call that “A”) but send another person a variation (“B”) of that. Or similarly, you might change the creative approach overall, or expand a data source for one of the groups, etc. When all …

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Mid-Atlantic HPBA Annual Meeting

Good Marketing Group will be Teaching, Exhibiting and Attending the 2018 MAHPBA Annual Conference CLASSES: MONDAY June 4 @ 8:00 am – 9:00 am EDT Creative Ideas on Marketing Indoor & Outdoor Living Spaces Shannon Good Click Here to Learn More MONDAY June 4 @ 9:15 am – 10:15 am EDT Your Website is More than Just an On-Line Brochure Brad …

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Your Website Should Be Many Things But NEVER Just an Online Brochure!

On August 6, 1991, the world changed forever. It was not the fall of communism, flat screen TV’s or even the word processing system printer by Brother (there was such a thing, I had one in college). Most businesses didn’t know it yet, but in the grand scheme of everything a business manager or owner …

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The Show Must Go On

Water Quality Products Magazine  – April 2017 Funnel trade show excitement into business advantages back home. It’s spring again and that means many of you will be attending trade shows and conferences. You may have even worked on new certifications and training programs to improve your expertise. Many of you have traveled to the WQA …

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homeowners searching for home service company

To Buy or Not to Buy

Water Quality Products Magazine – Sep 2016 Offers & sales to new customers require more than a price What is the best sale price or special offer to attract a potential new customer? Is it a dollar discount? Is it a percentage off? Is it a free add-on? I am asked this question time and …

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Marketing Tech & Tools

Water Quality Products Magazine – Jun 2016 Optimizing online marketing tools for your business Cutting marketing expenses when business is slow is about as logical as taking the batteries out of your clock to gain an extra hour. Or, as Henry Ford famously said, “A man who stops advertising to save money is like a …

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Sales & Marketing: Educating the Buyer

Water Quality Products Magazine – Feb 2016 Marketing to stubborn buyers requires a dedicated approach… “My water is perfect; I have a well.” “I live near one of the freshest reservoirs in the state—why would I pay to install a water softener or filter?” “I’ve read that I need those minerals in my water to …

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King Data; Putting Data to Use in Direct Marketing Campaigns

Water Quality Products Magazine, July 2015 You may have heard the saying, “Garbage in, garbage out.” But have you ever taken the time to think about what it truly means? How about this one: “You’ll get out of it what you put into it.” Or this: “The chain is only as strong as the weakest …

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Marketing for the Now

Water Quality Products Magazine – Feb 2015 The importance of including a marketing plan in your budget Imagine for a moment that you have decided to open your business all over again. For argument’s sake, let’s say you have moved into a brick-and-mortar office building. On day one, your first order of business is to …

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I heard about Good Marketing through a third party. I had been with the prior marketing team for almost two years and it just wasn’t a great fit for what we needed. Brad and Shannon got right on the phone with us and transitioned everything with no issues. They had a great plan for us and since we have hired their team, our numbers for calls has skyrocketed and not just that but they are great leads. Because we believe in what they do so much, we just keep adding services to better our company! Good Marking Group is the best out there!

Josh M

Trinity Chimney

Good Marketing will be our go to for any marketing for our company. We are a small family business yet they treated us like a Fortune 500! They ensured our website was just what we wanted and then were amazing encouragers as we launched. Thank you so much to the entire team!!!

Jami W

C-Tech Water Solutions

We use reputation management daily. After each service we just fill in the customer’s info and they get an email to write a review. It’s so easy for me to prompt them, and easy for our customers to let us know how we’re doing! Plus, all of our reviews boost our position in web searches! We love everyone at Good Marketing Group. They’re all so willing to help whenever I have a question or suggestion.

Jessica S

Sanatoga Water Conditioning

Signing up for the Promos Plus program has been an excellent step for us in reaching new prospects. We ran a sale on a few low stock items and received several leads within one day on a single product. This is worth the investment. Thank you, Shannon and Brad!

Nathan C

Byler’s Stove Shoppe

My first impression is that you did accomplish a professional, modern, classy, elegant ‘look’ as opposed to the previous amateur attempt by my last developer. I hope that I am up to the giant step from the 19th century to the 21st century.

– Don W

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