On August 6, 1991, the world changed forever. It was not the fall of communism, flat screen TV’s or even the word processing system printer by Brother (there was such a thing, I had one in college). Most businesses didn’t know it yet, but in the grand scheme of...
Water Quality Products Magazine – April 2017 Funnel trade show excitement into business advantages back home. It’s spring again and that means many of you will be attending trade shows and conferences. You may have even worked on new certifications and training...
Water Quality Products Magazine – Sep 2016 Offers & sales to new customers require more than a price What is the best sale price or special offer to attract a potential new customer? Is it a dollar discount? Is it a percentage off? Is it a free add-on? I am...
Water Quality Products Magazine – Jun 2016 Optimizing online marketing tools for your business Cutting marketing expenses when business is slow is about as logical as taking the batteries out of your clock to gain an extra hour. Or, as Henry Ford famously said, “A man...
Water Quality Products Magazine – Feb 2016 Marketing to stubborn buyers requires a dedicated approach… “My water is perfect; I have a well.”“I live near one of the freshest reservoirs in the state—why would I pay to install a water softener or...