In Marketing, we have this term called “A/B Testing.” Basically, it’s when you send one person a bit of language (let’s call that “A”) but send another person a variation (“B”) of that. Or similarly, you might change the creative approach overall, or expand a data source for one of the groups, etc. When all is said and done, you look at the results … [Read more...]
HPBA Webinar
'Must Haves' in Your 2019 Marketing Plan
Have you made your New Year Resolutions for your business? Each year business owners have a refreshed outlook on the new year and excitement for new business growth. To reach those new goals you need a solid marketing plan. But there are so many options out there and how do you know which to choose without breaking the bank and which ones will be … [Read more...]
Mid-Atlantic HPBA Annual Meeting
Good Marketing Group will be Teaching, Exhibiting and Attending the 2018 MAHPBA Annual Conference CLASSES: MONDAY June 4 @ 8:00 am - 9:00 am EDT Creative Ideas on Marketing Indoor & Outdoor Living Spaces Shannon Good Click Here to Learn More MONDAY June 4 @ 9:15 am - 10:15 am EDT Your Website is More than Just an On-Line Brochure Brad … [Read more...]
Ray Rose
Raymond Rose Senior Web Developer On-line Innovator, Website Development, Web-based Product Development - Ray's path to becoming a web developer was one of necessity: he needed a website. And fast. Teaching himself PHP, CSS, and HTML, Ray learned the ins and outs of WordPress development and website design so he could build himself a … [Read more...]
The Show Must Go On
Water Quality Products Magazine - April 2017 Funnel trade show excitement into business advantages back home. It’s spring again and that means many of you will be attending trade shows and conferences. You may have even worked on new certifications and training programs to improve your expertise. Many of you have traveled to the WQA Convention … [Read more...]
The Three-legged Stool
Water Quality Products Magazine, April 2014 The three essential parts of a successful direct marketing campaign. Imagine settling into your favorite restaurant, pub or even lunch counter. You are hungry or thirsty, and ready and willing to spend your hard-earned money. You see one seat left at the bar or counter, and it is a stool with three … [Read more...]
