At the Good Marketing Group, it’s no surprise that we’re a little obsessed with words Whether it’s language for a website, copy that we’re writing for a blog post, or even our conversations around the office (some of us, me included, are a...
In Marketing, we have this term called “A/B Testing.” Basically, it’s when you send one person a bit of language (let’s call that “A”) but send another person a variation (“B”) of that. Or similarly, you might change the creative approach overall, or expand a data...
When talking to clients about their brand, most think that branding refers to their logo, the font they use in their brochure, or a graphic on their service vans. However, branding isn’t just your logo. It’s everything about your business. Customer complaints give us...
