In Marketing, we have this term called “A/B Testing.” Basically, it’s when you send one person a bit of language (let’s call that “A”) but send another person a variation (“B”) of that. Or similarly, you might change the creative approach overall, or expand a data source for one of the groups, etc. When all is said and done, you look at the results … [Read more...]
Mid-Atlantic HPBA Annual Meeting
Good Marketing Group will be Teaching, Exhibiting and Attending the 2018 MAHPBA Annual Conference CLASSES: MONDAY June 4 @ 8:00 am - 9:00 am EDT Creative Ideas on Marketing Indoor & Outdoor Living Spaces Shannon Good Click Here to Learn More MONDAY June 4 @ 9:15 am - 10:15 am EDT Your Website is More than Just an On-Line Brochure Brad … [Read more...]
Your Website Should Be Many Things But NEVER Just an Online Brochure!
On August 6, 1991, the world changed forever. It was not the fall of communism, flat screen TV’s or even the word processing system printer by Brother (there was such a thing, I had one in college). Most businesses didn’t know it yet, but in the grand scheme of everything a business manager or owner does on a daily basis, this is the day of the … [Read more...]
Boosting Your Brand with a Blog
Water Quality Products Magazine - Sep 2017 Tips for writing blogs for your website & brand While many online marketing opportunities are available to small business owners these days, nothing is more tried and true than the blog post. Good posts drive traffic to your website, keep people on your site longer, and connect with future … [Read more...]
The Show Must Go On
Water Quality Products Magazine - April 2017 Funnel trade show excitement into business advantages back home. It’s spring again and that means many of you will be attending trade shows and conferences. You may have even worked on new certifications and training programs to improve your expertise. Many of you have traveled to the WQA Convention … [Read more...]
For Everything There is a Season…
Water Quality Products Magazine, Jan 2014 The primary definition of the word “season” on Dictionary.com is: “One of the four periods of the year (spring, summer, autumn and winter), beginning astronomically at an equinox or solstice, but geographically at different dates in different climates” — and that is generally the way we tend to think of … [Read more...]
