DOWNLOAD The Homeowner Experience Class It is finally time! Please join Good Marketing Group and the FWQA for their exciting annual Florida Water Quality Association convention at a favorite location. This year’s convention will be held at the Caribe Royale Resort in...
Please join us as we return to an exciting venue at the annual Eastern Water Quality Association convention. This year’s convention will once again be held at the Mohegan Sun Pocono in Wilkes-Barre, PA, September 21st through 23rd, 2022. Shannon will be participating...
Time to stop being a reactive service & become a proactive marketer No one can argue that 2020 was not a life-changing event for everyone that was predominantly reactive by the day. Some bad and yes, some of it good. We have been hearing about the “new normal” for...
For this ‘Tuesday Tip’, I incorporated a little help from my late father, Gilbert Kipp Good II. He wrote an article for our newsletter back in 2005 on the timeless subject of customer perception. I’ve taken some of his advice and added some...
In Marketing, we have this term called “A/B Testing.” Basically, it’s when you send one person a bit of language (let’s call that “A”) but send another person a variation (“B”) of that. Or similarly, you might change the creative approach overall, or expand a data...