by Good Marketing Group | Jan 29, 2019 | Marketing Advice, Uncategorized
In Marketing, we have this term called “A/B Testing.” Basically, it’s when you send one person a bit of language (let’s call that “A”) but send another person a variation (“B”) of that. Or similarly, you might change the creative approach overall, or expand a data...
by Good Marketing Group | Jun 11, 2018 | Marketing Advice, Uncategorized
When talking to clients about their brand, most think that branding refers to their logo, the font they use in their brochure, or a graphic on their service vans. However, branding isn’t just your logo. It’s everything about your business. Customer complaints give us...
by Good Marketing Group | Sep 15, 2017 | Marketing Advice, Uncategorized
Water Quality Products Magazine – Sep 2017 Tips for writing blogs for your website & brand While many online marketing opportunities are available to small business owners these days, nothing is more tried and true than the blog post. Good posts drive...
by Good Marketing Group | Jan 27, 2017 | Marketing Advice, Uncategorized
Thank you to MaryKate Dougherty, our Millersville Univ. of PA student intern. This winter, she has been an asset to Good Marketing Group and delivered a fantastic presentation to the staff outlining 21st Century insights into PR. Public relations at its core has not...
