by Shannon Good | Mar 21, 2016 | Marketing Advice, Uncategorized
Everyone remembers the old saying when we were kids, “Sticks and stones may break my bones, but words will never hurt me.” But in business, words can hurt. This interactive class will address online reviews and teach participants how to respond to good and bad...
by Shannon Good | Nov 15, 2014 | Emails, Uncategorized
Water Quality Products Magazine, Nov 2014 When considering an integrated marketing program, or even looking for a powerful low-cost medium, e-mail marketing can be an effective and cost-efficient marketing vehicle. If you follow the five tips outlined below, you...
by Shannon Good | Oct 15, 2013 | Marketing Advice, Uncategorized
Water Quality Products Magazine, Oct 2013 According to the Merriam-Webster dictionary, a co-op, or cooperative, is an enterprise or organization owned by and operated for the benefit of those using its services. As a business owner using a co-op for advertising, it is...
by Shannon Good | Jun 15, 2013 | Marketing Advice, Uncategorized
Water Quality Products Magazine, June 2013 In today’s technology, there seems to be a designated abbreviation for everything. When it comes to marketing your company online, I recommend remembering two of them: SEO and SEM. SEO is search engine optimization and SEM is...
