by Brad Good | Jul 15, 2015 | Marketing Advice, Uncategorized
Water Quality Products Magazine, July 2015 You may have heard the saying, “Garbage in, garbage out.” But have you ever taken the time to think about what it truly means? How about this one: “You’ll get out of it what you put into it.” Or this: “The chain is only as...
by Brad Good | Apr 30, 2014 | Marketing Advice, Uncategorized
Water Quality Products Magazine, April 2014 The three essential parts of a successful direct marketing campaign. Imagine settling into your favorite restaurant, pub or even lunch counter. You are hungry or thirsty, and ready and willing to spend your hard-earned...