Water Quality Products Magazine – Jun 2016 Optimizing online marketing tools for your business Cutting marketing expenses when business is slow is about as logical as taking the batteries out of your clock to gain an extra hour. Or, as Henry Ford famously said, “A man...
Water Quality Products Magazine – Feb 2016 Marketing to stubborn buyers requires a dedicated approach… “My water is perfect; I have a well.”“I live near one of the freshest reservoirs in the state—why would I pay to install a water softener or...
Water Quality Products Magazine – Feb 2015 The importance of including a marketing plan in your budget Imagine for a moment that you have decided to open your business all over again. For argument’s sake, let’s say you have moved into a brick-and-mortar office...
Water Quality Products Magazine, April 2014 The three essential parts of a successful direct marketing campaign. Imagine settling into your favorite restaurant, pub or even lunch counter. You are hungry or thirsty, and ready and willing to spend your hard-earned...
Water Quality Products Magazine, Jan 2014 The primary definition of the word “season” on Dictionary.com is: “One of the four periods of the year (spring, summer, autumn and winter), beginning astronomically at an equinox or solstice, but geographically at different...
