Good Marketing Group will be Teaching, Exhibiting and Attending the 2018 MAHPBA Annual Conference CLASSES: MONDAY June 4 @ 8:00 am - 9:00 am EDT Creative Ideas on Marketing Indoor & Outdoor Living Spaces Shannon Good Click Here to Learn More MONDAY June 4 @ 9:15 am - 10:15 am EDT Your Website is More than Just an On-Line Brochure Brad … [Read more...]
WQA Attendees SAVE up to 20% on Your Marketing Efforts!
When You Get started with GMG by April 30 2018
WQA Attendees... Thank you for attending our class. Click below for the link to open and download or print the PowerPoint: CLICK ON THE CLASS TITLE TO DOWNLOAD: ["Positioning your company as water treatment experts using social media"] Whether you have 'a guy' (or girl) managing your marketing efforts, or you are looking for 'a guy' … [Read more...]
HPBA Members SAVINGS!
HPBA members SAVE up to 20% on your marketing efforts.
HPBExpo Attendees... Thank you for attending our class, "Creative Ideas on Marketing Your Indoor and Outdoor Living Spaces." Click here to download the class presentation... Whether you have 'a guy' (or girl) managing your marketing efforts, or you are looking for 'a guy' (or girl), let Good Marketing Group be your 'TEAM' to manage your … [Read more...]
Direct Marketing
Find the most-likely responders through a TARGETED direct marketing LIST. You know the old saying, "Garbage IN = Garbage OUT."We believe in most cases, its often better to mail to a more strategic, targeted direct response marketing list vs. a 'junk mail' 'shotgun approach' to every prospect in town. Not all of your products or services need that … [Read more...]
SnapShot Customer Profiles
Enhancing Marketing ROI Through Predictive Modeling. Customer Knowledge = Results & Sales. Simply put, SnapShot helps you understand your best customers and how (and where) to find more just like them. If you have at least 500 records in your existing customer file, Good Marketing Group will create a profile for your business by taking … [Read more...]
The Show Must Go On
Water Quality Products Magazine - April 2017 Funnel trade show excitement into business advantages back home. It’s spring again and that means many of you will be attending trade shows and conferences. You may have even worked on new certifications and training programs to improve your expertise. Many of you have traveled to the WQA Convention … [Read more...]
Positioning Your Company with Social Media as the Water Treatment Expert
Thank you to those that attended our class at the 2017 WQA Conference and Exposition! For those of you that were not able to make it, click below to learn how you can use Social Media to position your company as the water treatment experts. FYI – the advice in this presentation is customized to the water quality treatment industry BUT … [Read more...]
To Buy or Not to Buy
Water Quality Products Magazine - Sep 2016 Offers & sales to new customers require more than a price What is the best sale price or special offer to attract a potential new customer? Is it a dollar discount? Is it a percentage off? Is it a free add-on? I am asked this question time and again, particularly when I meet … [Read more...]
Marketing Tech & Tools
Water Quality Products Magazine – Jun 2016 Optimizing online marketing tools for your business Cutting marketing expenses when business is slow is about as logical as taking the batteries out of your clock to gain an extra hour. Or, as Henry Ford famously said, “A man who stops advertising to save money is like a man who stops a clock to … [Read more...]
Sales & Marketing: Educating the Buyer
Water Quality Products Magazine - Feb 2016 Marketing to stubborn buyers requires a dedicated approach... "My water is perfect; I have a well.” “I live near one of the freshest reservoirs in the state—why would I pay to install a water softener or filter?” “I’ve read that I need those minerals in my water to survive, so why would I … [Read more...]
