With the tools we have and virtually every American accessing the internet in some form daily, the opportunity to reach more people with more messages is better than it ever has been. However, it can be laced with some pitfalls as well. First, ask yourself what are...
The other day, I was driving home from work and I saw this white service truck pull out in front of me. Being part of a marketing company focused on Trade and Service companies, I immediately looked to see what kind of business he was (HVAC, if you’re wondering) and...
You’re on Google searching for something and suddenly a list of events pops up above the search terms. If you are like me, you probably wondered how did those listings get there. If you didn’t, no biggie because I’m going to tell you anyways. Those...
For this ‘Tuesday Tip’, I incorporated a little help from my late father, Gilbert Kipp Good II. He wrote an article for our newsletter back in 2005 on the timeless subject of customer perception. I’ve taken some of his advice and added some...
At the Good Marketing Group, it’s no surprise that we’re a little obsessed with words Whether it’s language for a website, copy that we’re writing for a blog post, or even our conversations around the office (some of us, me included, are a...