Time is money. Therefore, it makes sense for business owners to outsource help with company needs such as payroll, human resources, marketing and more. However, some business owners will leap blindly into a new service in search of relief but not...
I love data. Whether it’s website traffic, social media stats, or the amount of sleep that I get, I love analytics. However, as good as digging into data is, it’s what you can do with that data that’s truly awesome. Let’s look at one data tool and what we could...
With the tools we have and virtually every American accessing the internet in some form daily, the opportunity to reach more people with more messages is better than it ever has been. However, it can be laced with some pitfalls as well. First, ask yourself what are...
The other day, I was driving home from work and I saw this white service truck pull out in front of me. Being part of a marketing company focused on Trade and Service companies, I immediately looked to see what kind of business he was (HVAC, if you’re wondering) and...
You’re on Google searching for something and suddenly a list of events pops up above the search terms. If you are like me, you probably wondered how did those listings get there. If you didn’t, no biggie because I’m going to tell you anyways. Those...
For this ‘Tuesday Tip’, I incorporated a little help from my late father, Gilbert Kipp Good II. He wrote an article for our newsletter back in 2005 on the timeless subject of customer perception. I’ve taken some of his advice and added some...