by Brad Good | Jul 15, 2015 | Marketing Advice, Uncategorized
Water Quality Products Magazine, July 2015 You may have heard the saying, “Garbage in, garbage out.” But have you ever taken the time to think about what it truly means? How about this one: “You’ll get out of it what you put into it.” Or this: “The chain is only as...
by Brad Good | Feb 12, 2015 | Marketing Advice, Uncategorized
Water Quality Products Magazine – Feb 2015 The importance of including a marketing plan in your budget Imagine for a moment that you have decided to open your business all over again. For argument’s sake, let’s say you have moved into a brick-and-mortar office...
by Shannon Good | Nov 15, 2014 | Emails, Uncategorized
Water Quality Products Magazine, Nov 2014 When considering an integrated marketing program, or even looking for a powerful low-cost medium, e-mail marketing can be an effective and cost-efficient marketing vehicle. If you follow the five tips outlined below, you...
by Brad Good | Jan 15, 2014 | Marketing Advice, Uncategorized
Water Quality Products Magazine, Jan 2014 The primary definition of the word “season” on Dictionary.com is: “One of the four periods of the year (spring, summer, autumn and winter), beginning astronomically at an equinox or solstice, but geographically at different...
by Shannon Good | Oct 15, 2013 | Marketing Advice, Uncategorized
Water Quality Products Magazine, Oct 2013 According to the Merriam-Webster dictionary, a co-op, or cooperative, is an enterprise or organization owned by and operated for the benefit of those using its services. As a business owner using a co-op for advertising, it is...