For this 'Tuesday Tip', I incorporated a little help from my late father, Gilbert Kipp Good II. He wrote an article for our newsletter back in 2005 on the timeless subject of customer perception. I've taken some of his advice and added some contemporary updates, but the focus remains the same. But first, a little bit about my co-author. My dad … [Read more...]
The Show Must Go On
Water Quality Products Magazine - April 2017 Funnel trade show excitement into business advantages back home. It’s spring again and that means many of you will be attending trade shows and conferences. You may have even worked on new certifications and training programs to improve your expertise. Many of you have traveled to the WQA Convention … [Read more...]
How is Public Relations Different in the 21st Century?
Thank you to MaryKate Dougherty, our Millersville Univ. of PA student intern. This winter, she has been an asset to Good Marketing Group and delivered a fantastic presentation to the staff outlining 21st Century insights into PR. Public relations at its core has not changed... it's about the relationship between an organization and their audience … [Read more...]
Marketing Tech & Tools
Water Quality Products Magazine – Jun 2016 Optimizing online marketing tools for your business Cutting marketing expenses when business is slow is about as logical as taking the batteries out of your clock to gain an extra hour. Or, as Henry Ford famously said, “A man who stops advertising to save money is like a man who stops a clock to … [Read more...]
How To Thrive In A World Of Online Reviews
Everyone remembers the old saying when we were kids, “Sticks and stones may break my bones, but words will never hurt me.” But in business, words can hurt. This interactive class will address online reviews and teach participants how to respond to good and bad reviews, as well as show how to capture new prospects and grow business. Shannon Good of … [Read more...]
Sales & Marketing: Educating the Buyer
Water Quality Products Magazine - Feb 2016 Marketing to stubborn buyers requires a dedicated approach... "My water is perfect; I have a well.” “I live near one of the freshest reservoirs in the state—why would I pay to install a water softener or filter?” “I’ve read that I need those minerals in my water to survive, so why would I … [Read more...]
