5 Reasons Your Business Should Use Videos in Your Social Media Strategy What is the benefit of creating video content? Video content is a great way to provide your audience with informative, creative, and comprehensive messaging. While it might be out of your comfort...
A Return To Normal Change your thinking and strategize your marketing efforts. There’s a lot of fear about buying habits and customer discernment before they decide to make a purchase. The truth is, we’ve all been a little spoiled after the pandemic. For a while, it...
At the Good Marketing Group, it’s no surprise that we’re a little obsessed with words Whether it’s language for a website, copy that we’re writing for a blog post, or even our conversations around the office (some of us, me included, are a...
In Marketing, we have this term called “A/B Testing.” Basically, it’s when you send one person a bit of language (let’s call that “A”) but send another person a variation (“B”) of that. Or similarly, you might change the creative approach overall, or expand a data...
Water Quality Products Magazine – Sep 2016 Offers & sales to new customers require more than a price What is the best sale price or special offer to attract a potential new customer? Is it a dollar discount? Is it a percentage off? Is it a free add-on? I am...