At the Good Marketing Group, it’s no surprise that we’re a little obsessed with words Whether it’s language for a website, copy that we’re writing for a blog post, or even our conversations around the office (some of us, me included, are a...
In Marketing, we have this term called “A/B Testing.” Basically, it’s when you send one person a bit of language (let’s call that “A”) but send another person a variation (“B”) of that. Or similarly, you might change the creative approach overall, or expand a data...
Water Quality Products Magazine – Sep 2016 Offers & sales to new customers require more than a price What is the best sale price or special offer to attract a potential new customer? Is it a dollar discount? Is it a percentage off? Is it a free add-on? I am...
Water Quality Products Magazine – Jun 2016 Optimizing online marketing tools for your business Cutting marketing expenses when business is slow is about as logical as taking the batteries out of your clock to gain an extra hour. Or, as Henry Ford famously said, “A man...
Water Quality Products Magazine – Feb 2016 Marketing to stubborn buyers requires a dedicated approach… “My water is perfect; I have a well.”“I live near one of the freshest reservoirs in the state—why would I pay to install a water softener or...
