For Everything There is a Season…

Water Quality Products Magazine, Jan 2014 The primary definition of the word “season” on Dictionary.com is: “One of the four periods of the year (spring, summer, autumn and winter), beginning astronomically at an equinox or solstice, but geographically at different...
A Bang for Your Co-Op Buck

A Bang for Your Co-Op Buck

Water Quality Products Magazine, Oct 2013 According to the Merriam-Webster dictionary, a co-op, or cooperative, is an enterprise or organization owned by and operated for the benefit of those using its services. As a business owner using a co-op for advertising, it is...

Play it One-on-One

Water Quality Products Magazine, Apr 2013 Consistent Marketing for Customers New & Old It is no secret that every business wants to find the magic solution that will profitably increase business year over year. We have all sought that proverbial silver bullet....