Good Marketing Group will be Teaching, Exhibiting and Attending the 2018 MAHPBA Annual Conference CLASSES: MONDAY June 4 @ 8:00 am - 9:00 am EDT Creative Ideas on Marketing Indoor & Outdoor Living Spaces Shannon Good Click Here to Learn More MONDAY June 4 @ 9:15 am - 10:15 am EDT Your Website is More than Just an On-Line Brochure Brad … [Read more...]
It's easy to stay in contact with 1:1 eMail™
1:1 eMail Program OR Pay-As-You-Go eBlast Toolkit Email marketing is an effective way to communicate and maintain relationships with your current customers and prospects: Send monthly newsletters Remind customers about service or install appointments Promote special offers Send anniversary and/or birthday wishes Choose from one … [Read more...]
Your Website Should Be Many Things But NEVER Just an Online Brochure!
On August 6, 1991, the world changed forever. It was not the fall of communism, flat screen TV’s or even the word processing system printer by Brother (there was such a thing, I had one in college). Most businesses didn’t know it yet, but in the grand scheme of everything a business manager or owner does on a daily basis, this is the day of the … [Read more...]
Boosting Your Brand with a Blog
Water Quality Products Magazine - Sep 2017 Tips for writing blogs for your website & brand While many online marketing opportunities are available to small business owners these days, nothing is more tried and true than the blog post. Good posts drive traffic to your website, keep people on your site longer, and connect with future … [Read more...]
Positioning Your Company with Social Media as the Water Treatment Expert
Thank you to those that attended our class at the 2017 WQA Conference and Exposition! For those of you that were not able to make it, click below to learn how you can use Social Media to position your company as the water treatment experts. FYI – the advice in this presentation is customized to the water quality treatment industry BUT … [Read more...]
To Buy or Not to Buy
Water Quality Products Magazine - Sep 2016 Offers & sales to new customers require more than a price What is the best sale price or special offer to attract a potential new customer? Is it a dollar discount? Is it a percentage off? Is it a free add-on? I am asked this question time and again, particularly when I meet … [Read more...]
Marketing Tech & Tools
Water Quality Products Magazine – Jun 2016 Optimizing online marketing tools for your business Cutting marketing expenses when business is slow is about as logical as taking the batteries out of your clock to gain an extra hour. Or, as Henry Ford famously said, “A man who stops advertising to save money is like a man who stops a clock to … [Read more...]
How To Thrive In A World Of Online Reviews
Everyone remembers the old saying when we were kids, “Sticks and stones may break my bones, but words will never hurt me.” But in business, words can hurt. This interactive class will address online reviews and teach participants how to respond to good and bad reviews, as well as show how to capture new prospects and grow business. Shannon Good of … [Read more...]
Getting Past the Gatekeeper; Best practices for e-mail marketing campaigns
Water Quality Products Magazine, Nov 2014 When considering an integrated marketing program, or even looking for a powerful low-cost medium, e-mail marketing can be an effective and cost-efficient marketing vehicle. If you follow the five tips outlined below, you should expect more success in preventing your message from being blocked by spam … [Read more...]
Minding Your Marketing Abbreviations
Water Quality Products Magazine, June 2013 In today’s technology, there seems to be a designated abbreviation for everything. When it comes to marketing your company online, I recommend remembering two of them: SEO and SEM. SEO is search engine optimization and SEM is search engine marketing. SEM includes SEO, pay-per-click (PPC), link building, … [Read more...]
