Water Quality Products Magazine – Jun 2016 Optimizing online marketing tools for your business Cutting marketing expenses when business is slow is about as logical as taking the batteries out of your clock to gain an extra hour. Or, as Henry Ford famously said, “A man...
Everyone remembers the old saying when we were kids, “Sticks and stones may break my bones, but words will never hurt me.” But in business, words can hurt. This interactive class will address online reviews and teach participants how to respond to good and bad...
Water Quality Products Magazine, Nov 2014 When considering an integrated marketing program, or even looking for a powerful low-cost medium, e-mail marketing can be an effective and cost-efficient marketing vehicle. If you follow the five tips outlined below, you...
Water Quality Products Magazine, June 2013 In today’s technology, there seems to be a designated abbreviation for everything. When it comes to marketing your company online, I recommend remembering two of them: SEO and SEM. SEO is search engine optimization and SEM is...
