by Good Marketing Group | Jan 27, 2017 | Marketing Advice, Uncategorized
Thank you to MaryKate Dougherty, our Millersville Univ. of PA student intern. This winter, she has been an asset to Good Marketing Group and delivered a fantastic presentation to the staff outlining 21st Century insights into PR. Public relations at its core has not...
by Brad Good | Sep 28, 2016 | Marketing Advice, Uncategorized
Water Quality Products Magazine – Sep 2016 Offers & sales to new customers require more than a price What is the best sale price or special offer to attract a potential new customer? Is it a dollar discount? Is it a percentage off? Is it a free add-on? I am...
by Shannon Good | Mar 21, 2016 | Marketing Advice, Uncategorized
Everyone remembers the old saying when we were kids, “Sticks and stones may break my bones, but words will never hurt me.” But in business, words can hurt. This interactive class will address online reviews and teach participants how to respond to good and bad...
by Brad Good | Jan 28, 2016 | Marketing Advice, Uncategorized
Water Quality Products Magazine – Feb 2016 Marketing to stubborn buyers requires a dedicated approach… “My water is perfect; I have a well.”“I live near one of the freshest reservoirs in the state—why would I pay to install a water softener or...
by Brad Good | Jul 15, 2015 | Marketing Advice, Uncategorized
Water Quality Products Magazine, July 2015 You may have heard the saying, “Garbage in, garbage out.” But have you ever taken the time to think about what it truly means? How about this one: “You’ll get out of it what you put into it.” Or this: “The chain is only as...
by Brad Good | Feb 12, 2015 | Marketing Advice, Uncategorized
Water Quality Products Magazine – Feb 2015 The importance of including a marketing plan in your budget Imagine for a moment that you have decided to open your business all over again. For argument’s sake, let’s say you have moved into a brick-and-mortar office...
